Results tagged “marketing” from theInput.net

After trying for years to change its airport code to something a little less negative, Sioux City, Iowa is now embracing "SUX" in a new advertising campaign:

The code, used by pilots and airports worldwide and printed on tickets and luggage tags, will be used on T-shirts and caps sporting the airport's new slogan, "FLY SUX." It also forms the address of the airport's redesigned Web site - www.flysux.com.

I completely agree with the airport board member who proposed the idea:

"I've got buddies that I went to college with in different cities that can't even remember their own birthdays, but they all know the Sioux City designator - SUX," he said.

Making something memorable is half the battle, and if you can throw some humour in there, even better. Via boingboing.