Polaroid jumps ship on instant photography

Polaroid, known for their "instant" developing cameras, is getting out of the instant photography business:

It was a wonder in its time: A camera that spat out photos that developed themselves in a few minutes as you watched. You got to see them where and when you took them, not a week later when the prints came back from the drugstore.

But in a day when nearly every cellphone has a digital camera in it, “instant” photography long ago stopped being instant enough for most people. So today, the inevitable end of an era came: Polaroid is getting out of the Polaroid business.

Polaroid had already stopped production of the cameras last year, and will make enough film to last them through 2009. They are willing to license the technology, if some company wishes to supply the now niche market.

Polaroid will now be focusing on its line of digital cameras and photo printers.

Guess the lyric "shake it like a Polaroid picture" will now soon become an anachronism.

Via kottke.