Well Done: bake to read

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Padrovka's Well Done annual report

Food company Podravka hired agency Bruketa & Zinić to come up with a striking way to release their annual report: called "Well Done" it must be baked to be read.

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3 Comments

Very Nice! neat idea. Thanks for pointing this out Ed. Now I want to get 2, one to bake one to keep!

-Steve

Bang Bang Author Profile Page said:

Cool. It's a wonder people didn't come up with a use for the heat-revealed ink before. I wish I could find the the instructions I have for making this kind of ink and a water-revealed ink.

Ed Rodriguez Author Profile Page said:

It only takes some diluted acid, like lemon juice. It's pretty simple.

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